Disaronno Promo Shoot

The Bacardi Corporation would cry wolf about the poor choice of Glass, Nevertheless it provided me with the challenge I was looking for. I usually keep all products after photographing them, this particular bottle however; was not fortunate. The objective for this project was to use 2 lights, one 4×8 Formica with a round glass table. After several hours of pushing the envelope, I was able to produce an image worth blogging about. Several silver and white cards where used to enhanced the label and the bottle, but nothing made this image work better than the light hitting the glass which created a perfect glow on the label… Yahoo!  For this project I used the 4×5 Cambo Signature Series, Nikkor-sw-150mm lens, Phase One H-20 Digital Back, with the Flex Adapter attached. Unlike commissioned work, the ups and the downs of this image were purely for experimental purposes.

Slim-Fast Food Photography

In 2000 the Unilever PLC acquired Slim Fast. Ever Since this merger, the company has regained its status in the dietary supplemental markets. Slim-Fast is a brand of shakes, bars, snacks, and packaged meals. As staff photographer, it was my job to develop the aesthetic and consistency of each image. Food Stylist, Laura Ciffone and I were the lucky two whom were chosen by Daniels and Roberts to shoot the Sensible Dinner meals. The challenge for this project was, enhance detail on the placemats and napkins, yet maintain sufficient range and tonality on the white plates. My assistant Bernardo, whom I considered as a brother from another mother, gathered several pieces of white cards and construct a mini fortress around the set. After we celebrate that ingenious idea. We used one Chimera soft box, three light heads with small grids and skimmed the light approximately 0.5 stop above our main light to achieve these beautiful images.

Account Executive/Creative Director: Barbara Simpson; thank you for your patience, passion and vision; we could not have done it without you…

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